

↓ NOT FINAL: Initial versions








Right: Screenshot from J-POP Manga’s TikTok video on the showcase.

Category
Editorial Design, Logo Design, Showcase Design
Italian Edition Design
Patricia Gibellato
Italian Edition
Art Direction
Giovanni Marinovich
Story & Art by
Mokumokuren
First published
in Japan by
Kadokawa
©Mokumokuren /KADOKAWA CORPORATION.
Designing the logo for our biggest manga release in 2023 was as challenging as it was exciting!
While the original Japanese cover was minimalistic, our CEO and Marketing Manager wanted something different to attract Italian readers.
We decided on a clean and elegant design that combined my handwriting and an elegant sans serif font.
To promote our manga, I designed bookmarks, posters, postcards, a student ID (adaptation from a Japanese existing gadget), cardboard cutout standees, desk displays, social media posts, and a PR Pack for influencers. I also designed two variant covers and a mini showcase with a window decal for a library in Vittorio Emanuele Gallery.
Next work